abercrombie & Fitch adhoc projects
Some of my photos from my personal Instagram have been featured by Abercrombie & Fitch on their Instagram and TikTok, email newsletters, in-store signage, and internal brand channels, as well as appearing in search results alongside official brand content.
Social media
My personal photography was selected as user-generated content for Abercrombie & Fitch’s official Instagram, where images featuring Abercrombie apparel were used in shoppable posts linking directly to featured products. I also contributed to in-office content creation, capturing authentic styling moments to support the brand’s social presence.
Organic Search Presence
My personal photography appeared organically within Google search results alongside official Abercrombie & Fitch campaign imagery, increasing visibility across digital discovery touchpoints.
In-store signage
My personal photography was selected and integrated into in-store signage and interior design elements within Abercrombie & Fitch’s newly rebranded store locations. These visuals were displayed year-round as permanent design features, offering high-visibility placement and a unique integration of personal work into the brand’s physical retail experience.
swim icons
I designed custom icons for swim categories inspired by and referenced from our own swim collection. The icons were used in UX testing to better understand customer preferences and evaluate clarity and performance within category navigation. The finalized icon set is currently live here
Icons
from set
I had the opportunity to join the paid media content and video team on set, gaining behind-the-scenes insight into how campaigns are planned and executed, from scouting future shots and lighting setups to wardrobe changes, set design, and the live photoshoot. As a designer, I typically work with finalized imagery delivered to our team, so seeing the process that happens before the assets reach my hands was an incredible and eye-opening experience.
to screen
Experiencing the full production process provided valuable context for the collaboration, planning, and craftsmanship behind the final content. The imagery captured on set was later translated into email, site, and in-store designs, creating a full-circle moment as the work moved from set to screen.
