abercrombie & Fitch • Abercrombie kids
As a designer at Abercrombie, I’m part of the creative marketing team with a focus on digital media ranging from email, mobile, and site to social and paid channels. I collaborate closely with cross-functional teams including design leads, strategists, merchants, and developers to concept and execute cohesive brand campaigns across every customer touchpoint. My work centers on elevating visual storytelling, maintaining consistency with brand standards, and creating engaging, trend-driven designs that connect customers to the brand in meaningful ways.
paid media
In addition to organic and owned channels, I design paid media assets tailored to each platform’s format and audience. My work spans Pinterest static and carousel ads, Meta placements including Stories, Reels, and Link Ads, as well as TikTok, Teads, and MIQ banner creative, ensuring visual consistency while optimizing for performance.
Pinterest Static
Pinterest Carousel
Teads
Meta
Instagram Reels
Brand Partnerships
Creative Collabs
In addition to digital brand campaigns, I design creative for key brand partnerships including collaborations with the NFL, McLaren, Vol.28, Raise fashion, Rare Beauty, Pinterest, Random Golf Club, influencers, and other strategic partners. I focus on translating each partnership into visually compelling, on-brand storytelling that aligns with Abercrombie’s voice while highlighting the unique identity of our partners.
By balancing brand consistency with fresh creative approaches, I help bring collaborative campaigns to life across digital platforms and customer touchpoints.